Privacy Policy – 97pk

1. Who We Are

97pk is an online gaming platform accessible at 97pk.club, providing sports betting, live casino, slots, and related gaming services to registered Players. In this Privacy Policy, references to "97pk", "we", "us", or "our" refer to the 97pk platform and its operators. References to "Player", "you", or "your" refer to any person who registers for or accesses the 97pk Platform.

97pk acts as the data controller in respect of personal information collected and processed in connection with the operation of the Platform. We are committed to handling your personal data responsibly, lawfully, and transparently.

2. Information We Collect

97pk collects personal information in the following categories, depending on your interaction with the Platform:

2.1 Registration Data

When you create a 97pk account, we collect the following information:

• Full legal name;
• Date of birth (to verify the 18+ age requirement);
• Email address;
• Phone number (including JazzCash or Easypaisa-linked mobile numbers);
• Residential address;
• Username and encrypted password.

2.2 Identity Verification Data

To comply with know-your-customer (KYC) obligations, we may request copies of government-issued identity documents such as a Pakistani National Identity Card (CNIC), passport, or driving licence. This information is used exclusively for identity verification and fraud prevention.

2.3 Financial Data

When you make deposits or withdrawals via JazzCash, Easypaisa, bank transfer, or card payment, we collect transaction records including amounts, dates, payment method references, and PKR balance histories. We do not store full card numbers on our servers; card processing is handled by certified payment processors.

2.4 Usage Data

We automatically collect technical and behavioural data when you use the Platform, including:

• IP address and approximate geographic location;
• Device type, operating system, and browser version;
• Pages visited, features accessed, and session duration;
• Betting and gaming activity logs;
• Login timestamps and account access history.

2.5 Communications Data

If you contact 97pk customer support via live chat or email, we retain records of those communications, including the content of messages, timestamps, and any account information referenced during the interaction.

3. How We Use Your Data

97pk processes your personal information for the following purposes:

• Account Management: To create, maintain, and secure your 97pk account and authenticate your 97pk login sessions;
• Transaction Processing: To facilitate PKR deposits, withdrawals, and the accurate crediting and debiting of your account balance;
• Identity Verification: To verify your age (18+), identity, and eligibility to use the Platform in accordance with our Terms & Conditions;
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, unauthorised access, and other prohibited conduct;
• Legal Compliance: To fulfil obligations under applicable law, including anti-money laundering (AML) requirements and regulatory reporting;
• Customer Support: To respond to your queries, resolve disputes, and provide assistance through the 97pk support channels;
• Responsible Gaming: To monitor gaming behaviour and apply responsible gaming tools such as deposit limits and self-exclusion where requested or required;
• Platform Improvement: To analyse usage patterns, identify technical issues, and improve the overall 97pk player experience;
• Marketing Communications: Where you have opted in, to send you relevant promotional offers, bonus notifications, and platform updates. You may withdraw marketing consent at any time via your account settings or by contacting support.

4. Legal Basis for Processing

97pk processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to perform the contract between you and 97pk, including account operation, bet settlement, and payment processing;
• Legal Obligation: Processing necessary to comply with applicable laws, including KYC, AML, and regulatory reporting requirements;
• Legitimate Interests: Processing in pursuit of 97pk's legitimate business interests, including fraud prevention, platform security, and service improvement, where such interests are not overridden by your rights;
• Consent: Processing based on your freely given, specific, and informed consent, including marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

5. Data Sharing

97pk does not sell, rent, or trade your personal information to any third party for their own marketing purposes. We may share your data with carefully selected third parties in the following limited circumstances:

• Payment Processors: JazzCash, Easypaisa, bank transfer intermediaries, and card payment processors receive transaction data necessary to execute your financial instructions;
• Identity Verification Providers: Third-party KYC service providers may receive identity document data to assist with verification checks;
• Game Technology Providers: Casino game and sportsbook technology providers may receive pseudonymised usage data necessary to operate their games on the 97pk Platform;
• Legal and Regulatory Authorities: We will disclose personal information to law enforcement agencies, regulatory bodies, or courts when required to do so by applicable law or a valid legal process;
• Business Transfers: In the event of a merger, acquisition, or sale of assets, personal data may be transferred to the relevant successor entity, subject to equivalent privacy protections.

All third parties with whom 97pk shares personal data are required to maintain appropriate data security standards and to use the data only for the specified purpose.

6. Cookies & Tracking Technologies

The 97pk Platform uses cookies and similar tracking technologies to enhance your experience and support Platform functionality. The types of cookies we use include:

• Essential Cookies: Required for basic Platform functionality including maintaining your 97pk login session and securing your account;
• Performance Cookies: Used to collect anonymised data about how the Platform is used, helping us identify and fix technical issues;
• Functional Cookies: Enable personalisation features such as remembering your language preferences and display settings;
• Analytics Cookies: Used to understand aggregate usage patterns and improve Platform content and navigation.

You may configure your browser to refuse cookies; however, doing so may affect the functionality of your 97pk account, including the ability to log in and place bets.

7. Data Retention

97pk retains personal data for as long as your account remains active and for a reasonable period thereafter to fulfil our legal obligations. Specifically:

• Account registration data is retained for the duration of the account and for a minimum of five years following account closure, in accordance with AML and regulatory requirements;
• Transaction records are retained for a minimum of five years from the date of the transaction;
• Customer support communications are retained for three years from the date of the interaction;
• Marketing preference data is retained until you withdraw consent or request deletion.

Following the applicable retention period, data is securely deleted or anonymised.

8. Data Security

97pk implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit using TLS/SSL protocols;
• Encryption of sensitive data at rest;
• Access controls limiting personnel access to personal data on a need-to-know basis;
• Regular security assessments and penetration testing of the Platform;
• Incident response procedures for identifying and addressing data security breaches promptly.

While 97pk takes all reasonable steps to protect your data, no method of electronic transmission or storage is completely secure. You are also responsible for keeping your 97pk login credentials confidential and for using a strong, unique password.

9. Your Rights

Subject to applicable law, you have the following rights in respect of the personal data that 97pk holds about you:

• Right of Access: To request a copy of the personal data 97pk holds about you;
• Right of Rectification: To request correction of inaccurate or incomplete personal data;
• Right of Erasure: To request deletion of your personal data, subject to legal retention obligations;
• Right to Restrict Processing: To request that we limit how we use your data in certain circumstances;
• Right to Object: To object to processing based on legitimate interests or for direct marketing purposes;
• Right to Data Portability: To receive a copy of data you have provided to 97pk in a structured, machine-readable format.

To exercise any of these rights, please contact 97pk support via email at [email protected] (plain text – not a clickable link). We will respond to verified requests within 30 days. Note that certain rights may be limited where processing is required to comply with a legal obligation or to establish, exercise, or defend legal claims.

10. Children's Privacy

The 97pk Platform is strictly for adults aged 18 years and over. We do not knowingly collect, process, or store personal data relating to individuals under the age of 18. If we discover that a minor has registered on the Platform, we will immediately close the account, delete all associated personal data, and forfeit any balance in accordance with our Terms & Conditions. If you believe a minor has accessed or registered on 97pk, please contact our support team immediately so we can investigate and take appropriate action.

11. Third-Party Links

The 97pk Platform may contain links to third-party websites in certain informational contexts. 97pk is not responsible for the privacy practices or content of any third-party website. We encourage you to review the privacy policies of any external sites you visit. This Privacy Policy applies only to personal data collected by 97pk on the 97pk.club Platform.

12. Policy Changes

97pk reserves the right to update or modify this Privacy Policy at any time. Material changes will be communicated to registered Players via email notification or a prominent notice on the Platform prior to the changes taking effect. The date of the most recent revision is indicated at the top of this Policy. Continued use of the 97pk Platform following notification of a change constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to how 97pk handles your personal data, please contact us:

• Email: [email protected] (plain text – not a clickable link)
• Live Chat: Available 24/7 via the chat feature on the 97pk Platform

For matters relating to responsible gaming, including self-exclusion requests, please visit our dedicated Responsible Gaming page. For the full terms governing your use of the Platform, please refer to our Terms & Conditions.